Evidence-based strategy that drives social impact
Loud. And Clear
Great strategy cuts through the noise.
That’s why everything we do is rooted in academic research, data analysis and collaboration with experts and on-the-ground practitioners. Every decision is informed, every action measurable.
Our evidence-driven approach means a tighter problem definition - and a bold strategy that uses the levers of change proven to make a difference.
If you’re an organisation who wants to make a bigger social impact, get in touch
Our Latest Work
The NHS commissioned us to explore the role in marketing in reversing a decline in Breast Screening uptake. Reviewing the published literature and research on the topic, we put forward an evidence-based strategy to do this. Key components :
- Deliver a campaign that focuses on Breast Screening separately to other screening programmes
- Encourage women to prioritise their screening
- Make it the social norm to say ‘yes’ to screening - making it an effortless response that’s almost habitual
- Reframe the emotions involved from anxiety and embarrassment to peace of mind
The comms component of the strategy has now been activated via a TV Ad developed by M&C Saatchi.
